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BEA Convention 2008

Written by Brandon Prebynski

Monday, 07 April 2008

I’m currently finishing up a paper for a presentation that I will be giving on a panel at the BEA 2008 convention.

The Broadcast Education Association “teach tomorrow’s radio and television employees and the professionals working in the broadcasting industry. BEA advances this interaction in order to produce employees with that unique combination of a liberal arts education and the practical skills essential for employment in the radio, television and electronic media industry. BEA provides a broad range of services and affiliations to its academic and professional members to help keep them abreast of the latest electronic media developments in radio, television, new technologies, management and sales, news reporting, production, research, communication law and policy, and international systems.”

As always, the convention, BEA Festival of Media Arts, is in Las Vegas and is taking place April 16th through 19th.

My panel will be presenting about various aspects of Social Networks. More specifically, the panel is titled, “Facebook: The Online Social Network that’s Saying the Least and Attracting the Most.”

My portion of the presentation is called “Social Development 2.0” and will deal with application development and marketing within Facebook using Web 2.0 technologies.

I will provide more information about this topic as I progress and will share a summary of the event.

There will be a range of panels at the event. Click here for a list of panels throughout the event.

If you will also be attending BEA 2008, let me know.

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Traditional Ad Providers Moving Online

Written by Brandon Prebynski

Tuesday, 01 April 2008

With the increasing quantity of online ad penetration, traditional ad providers are starting to invest more with serving online ads rather than the traditional outlets.

Forbes is selling ads on more than 400 blogs. Other ad providers such as Viacom and CBS are also investing efforts into web advertising. Ads are targeted to help attract advertisers.

Online advertising space is currently controlled by a majority with existing ad providers such as Google, Yahoo, Microsoft and AOL. Let’s not forget that these efforts are continuously expanding.

Newcomers to the online ad space could face a tough time gaining market penetration simply because those larger companies already control thousands of existing ad networks.

Could the end be even nearer than originally predicted for newspapers, magazines and broadcasters if they cannot find a niche in the online advertising market?

“By employing targeting techniques such as matching ads to visitors' surfing habits, those large networks also are stepping up their bid for higher-value ads -- the ones that have traditionally gone to sites run by the media companies. Accustomed to selling ads on their own in offline channels, many traditional media companies have been resisting overtures to join the larger networks.”

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