Consulting - Web 2.0 Integration - Search Engine Optimization - Usability Analysis - Web Design and Development - Media Production - Interactive Technology - Internet Marketing - Business Development

Facebook as a Corporate Intranet
Written by Brandon Prebynski   
Monday, 30 June 2008

Facebook is more than a database of user information. With its combination of so many Web 2.0 technologies, some corporate organizations are utilizing the social network for internal business processes, such as a corporate intranet.


File sharing, contact information, messaging, and privacy are just a few of the reasons why this can work.


Serena Software is one such corporation taking part in the extended uses of Facebook. Current intranets tend to be expensive, stiff and hierarchical, and do not enable information to flow across informal organizational boundaries. Facebook is free to use and offers the ability to customize its capabilities with its development platform.


Bill Ives of FastForwardBlog.com said Serena established a private Facebook group for Serena employees, and they built a few simple custom Facebook apps to better enable intranet functions. Now they simply provide links through Facebook to documents stored securely behind their local firewall. Access is just as secure as any other method.





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How to Build an Audience for a Blog
Written by Brandon Prebynski   
Sunday, 22 June 2008

You started a blog, and you’re wondering where all the traffic is. Patience is virtue.


If you are writing your blog only to build an audience, you are writing for the wrong reason. Write your blog because you enjoy the topic with which you are writing. You should not worry about the number of hits your site does or does not receive.


Write as if no one is reading. Use correct grammar, but write freely. By doing so, your posts will be more personal, and your readers will feel more connected to you and your blog.


Visitors to your blog are an added incentive. Having a blog does not guarantee readers. As long as you stick to the basic guidelines, your blog will eventually build an audience. Stay on track. Don’t get discouraged if your blog is not recruiting thousands of visitors within its first week. Continue to be active with your blog no matter how many visitors your blog is recruiting.


Do, however, market your blog whenever you get a chance. Put a link to it in your email signature. Mention it in conversations when talking about the industry. Use it as a medium to continue conversations about industry topics and idea.





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