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Adobe Integrates Metadata With Flash Content |
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Written by Brandon Prebynski
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Friday, 15 August 2008 |
Adobe recently announced the integration of metadata content within flash elements.
One method that Adobe is using to achieve this is adding functionalities that convert voice to text within Flash video. This text will be added to the flash video as metadata. This text content is then accessible in a variety of different ways by search engines or other entities that crawl content.
This innovation of Flash supplements Flash search capabilities. SWF search capabilities will now be able to explore video data as textual data which will aid search engines as well.
According to Adobe, “Content owners and developers do not have to do anything to the millions of deployed SWF files to make them more searchable. Existing SWF content is now searchable using Google search, and in the future Yahoo! Search, dramatically improving the relevance of RIAs and rich media experiences that run in Adobe Flash Player. As with HTML content, best practices will emerge over time for creating SWF content that is more optimized for search engine rankings.”
How will this change the landscape of interactive content? Should we expect a surge of new Flash content?
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